Here are some opt-in email questions and
answers that you may find interesting and enlightening. By all means let us know if you
have any questions that are not answered here - we'll be very glad to assist you.
What exactly is opt-in
email?
How do you access these
names?
How does it work?
What's the best way to use an opt-in
email campaign?
Your prices vary from 20¢ to 35¢ per
customer - why the big difference?
What makes for a successful
campaign?
What's your policy on Spam?
Can an Opt-in email campaign work for me?
How do I get started?
What exactly is opt-in email?
Millions of people on the Internet
access various Websites, newsgroups, discussion forums, chat
rooms, listse rves,newsletters, and bulletin boards to pursue common interests. Rather
than try to keep up with it all themselves, many of them allow special notices and
advertisements to be sent to them by leaving their name and email address. It's called
opt-in because they have given permission to receive these email messages.
(back to top)
How do you access these names?
We work with professional list
'aggregators' who accumulate groups of opt-in names, and rent these lists from them. Our
aggregators are astute, experienced experts who understand how to profile these various
markets and pinpoint every special interest.
(back to top)
How does it work?
After a careful analysis of your
goals and objectives, we select the right market list. We determine what your offer should
be, how we want people to respond, what sort of special 'landing' page we need for them,
and whether we want to offer them more information with an auto-responder, 1-800
recording, fax-on-demand, live operator, etc. We then write the email message and after
client approval, send it out to our selected list.
(back to top)
What's the best way to use an opt-in email campaign?
We advise testing first. Suppose
you sell dog food and want to give away a free CD entitled "101 Health Tips For
Dogs" (which includes complete information about your company and your product of
course). Even though we have an excellent list of 100,000 dog lovers, we suggest testing
your offer by seeing the response to a small sample mailing - say 5,000 names. If 1,000
people respond, 20,000 will likely respond to the full run of 100,000 names.
Also, remember the 4 "I's" - Identify, Invite, Incentive and Interact.
1. Identify your exact target market
2. Invite these new customers to your e-commerce Website.
3. Incentive to participate.
4. Interact with them and develop a relationship that builds repeat
business, referrals, interest and brand loyalty.
(back to top)
Your prices vary from 20¢ to 35¢ per customer - why the big difference?
The accumulation of qualified
names from various markets is a specialized science consisting of many elements - size of
the market, difficulty of obtaining the names, targeted source, unique interest, product
or service to be offered, etc. Suppose you were selling Lear Jets, and wanted to reach the
people who could make the decision to buy one - CEO's, rock-star managers, company boards,
etc. These names could cost $5 to $20 each or more.
(back to top)
What makes for a successful campaign?
Basically, the right offer and
product sent to the right people. In its first email campaign, Mirage resorts sent a
message to 7,844 email subscribers to promote special room rates available on their
Website. 3,694 people clicked on a trackable URL to the site, and within a week the Mirage
booked over 2,000 room nights traceable to the offer. This campaign produced a 47% return
for the Mirage Hotel - quite a good response.
What's your policy on Spam?
Unsolicited email or 'Spam' is
rude, invasive, and in many cases illegal. It is unacceptable to most market groups, and
can very seriously adversely affect a company's image and reputation. We would never
consider Spam under any circumstances.
(back to top)
Can an opt-in email campaign work for me?
If you offer anything on the
Internet, any product, service, information, discount, or announcement, an opt-in email
campaign will work for you. We can reach your market with your message, because the people
who receive it have asked to see it! It's permission-based electronic direct marketing at
its very best - targeted, inexpensive and effective.
(back to top)
How do I get started?
Just visit our Order Page, and leave us your name and how you wish to contacted.
One of our top opt-in professionals will be in touch with you and will be glad to answer
any further questions you may have.
(back to top)
400 So. Beverly Dr., Suite 214
Beverly Hills, CA 90212
Email: sales@opt-email.com
Ph: (805) 569-2678 Fx: (805) 898-9451
© World rights Reserved - 1999, 2000, 2001