Opt-in vs. regular direct marketing Postal mail
"Click-through" rates, or the rate at which people visit a Web site after
viewing an advertisement or a promotional message, are sharply higher for opt-in e-mail
campaigns than for Web banner advertisements."-Bob Tedeschi, NEW YORK TIMES, August
9, 1999.
Some of the differences between these two marketing methods,
and why Opt-in
email is better than banner ads:
1. Opt-in email is a lot more effective with 5% - 15% response rates.
> Banners get less than a 1% response rate.
2. Opt-in email is cheaper: 20¢ - 35¢ per customer.
> Banner ads are expensive - $30./1,000 impressions
= about $6.00 per visitor.
3. People read your Opt-in email.
> People don't even see banner ads anymore.
4. Opt-in email can be sent to precise customers.
> Banner ads use the shotgun approach.
5. People have asked to see your Opt-in ad.
> People don't like banner ads.
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6. Opt-in lets people automatically see a graphics-rich presentation.
> Banners with 'rich-media' graphics slow down Web sites.
7. Opt-in gets quick response.
> Banner campaigns take weeks for final response.
8. Opt-in ad campaigns can be adjusted & refined quickly.
> Banner ads can be replaced but it's slow & expensive.
9. Opt-in can individualize every message.
> Banners stay the same & offer the same message to everybody.
10. Opt-in ads can be forwarded to friends and associates.
> Banner ads cannot.
11. Every aspect of an Opt-in ad campaign is measureable.
> Banner response tracking is limited.
12. An Opt-in email ad campaign can build you an ongoing relationship
with new customers.
> Banner ads are a one-shot deal.
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Find new customers, target your audience, get quick response and cut
your marketing costs by signing up for your own Opt-in email marketing
campaign. Call us today! (805) 569-2678.
Go to our ORDER page and let us start your new opt-in email campaign today!
Getting qualified buyers to visit your site from the search
engines is
great if you can do it, but it's a tough proposition. Each search engine
has its own requirements.
Search engine listings are usually categorized by so-called spiders,
intricate software programs that scour the Web trying to determine where to
place sites in their listed returns. These spiders don't know what words
mean, and often place sites in the wrong categories.
Your competitors' site descriptions are as all-inclusive as they can
make them in hopes of attracting large audiences, and your customers have
just too many choices.
You must know how to optimize your site descriptions, keywords, page
titles, and meta-tags, and how to appeal to the spiders in each of the
search engines - each has its own way of determining what goes where.
Most marketers are just not experienced enough to take full advantage of
search engine placement, and even if they do, these search engine positions
deterioriate quickly. If you don't consistently stay in the first few
returns, people probably wont get to your page.
Effective search engine listing strategy is a time-consuming, difficult
and unique art form, and it takes months and expert marketing knowledge to
keep submissions effective. If not done right your site just becomes
another URL floating in cyberspace.
Opt in email, on the other hand, hits your target squarely and gives
interested buyers a message they have asked to see. It links them right to
your site so they can see what you have to offer. Unlike search engines,
your message can include graphics and all kinds of embellishments, and best
of all, it lands on the desk of people who have asked for it!
Go to our ORDER page and let us start your new opt-in email campaign today!
Opt-in vs. regular direct marketing Postal mail
If there's anything opt-in mail can beat hands down it's
direct mail.
Postal mail costs more, takes longer, and generates far less response, &
let's face it, it's still considered junk mail. Not only that, it can
be dangerous,
and that's why more and more customers are just throwing unsolicited
postal mail away.
Look what you have to do to get your direct mail campaign together:
Hire a graphic artist to design the mail-out piece, get it printed, buy
a list or hire a mail marketer, print and affix address labels on each
piece, affix postage, sort by zip, mail it, and wait for . . . what - a
1% return? That means 99 people out of 100 don't even see your offer.
Each piece could cost you $1 or more, and every one of your recipients
has to go through the hassle of either mailing you back or calling you on
the phone.
And then what do you do with these returns? Send them more information
or perhaps a brochure? Call them back? So what if your split-runs finally
tell you on which piece works best. 4 weeks has gone buy and plenty of
money spent.
Forget it!
Let's talk about opt-in email and how quick, clean, cheap and
cost-effective it really is.
We'll define your market, profile a list of new customers, write up your
ad and send it out to them. Instead of a 4 week fool-around at $1 each,
this is a 3 day operation costing about 1/3 as much, AND, likely to
produce 10 times the response !
* Every message will be individualized.
* Each will be enhanced with cool graphics including a picture of your
product.
* Each will contain a link to your site
* Each wil be purged so everybody only gets one copy.
* Every one will be read.
* Recipients only have to click to get to you. They don't have to
re-mail you anything back.
* Every message can be forwarded to friends and associates.
* We will track and categorize every response.
* These people will look forward to your next presentation.
An opt-in email campaign is so far superior to regular postal mail in
every way, especially when you get down to the bottom line - more
qualified customers for less money.
Swing by our ORDER page and we'll get right back to you and
answer any questions you may have and tell you about the exciting results you can get from
your own opt-in email
marketing campaign!
Sending unsolicited bulk mail to random lists of people may
seem like an
inexpensive way to hit the market, but it's dangerous and ineffective. The
concept stems from the old method of percentages, where flooding the market
with 'X' random ads will produce 'Y' results.
In the first place, Spam messages generate extremely low response rates,
and the responses that are received are mostly hate-mail. There are still
lots of Spam recipients who will go to great lengths to crash your site and
disrupt your business, because many people really object to receiving spam
messages. It's becoming more and more illegal, and many states are
enacting laws to eliminate it.
Spam will tarnish the reputation of your site and your company, and this
unproductive and amateurish marketing stategy will destroy your Internet
presence. Don't do it !
Opt in email on the other hand, is always accepted, and if a customer
changes his mind and doesn't want any more announcements, all he has to do
is opt out. We'll remove him from the list immediately.
Opt in email is the modern way to reach your market, and more
importantly, lets people know that you're a responsible advertiser looking
to connect only with customers who are interested in finding out about your
products and your services.
Go to our ORDER page and let us start your new opt-in email
campaign today!
400 So. Beverly Dr., Suite 214
Beverly Hills, CA 90212
Email: sales@opt-email.com
Ph: (805) 569-2678 Fx: (805) 898-9451
© World rights Reserved - 1999, 2000, 2001