Following please find several articles about opt-in email marketing:

1. Bob Tedeschi, "Personalized E-Mail Ads: Low Cost, High
   Response Rate" New York Times, 8/9/99.
   Opt-in email campaigns are proving wildly successful for online operators such as Macys.com and J.Crew. How they are doing it. Also, an overview of service providers who handle opt-in email campaigns for smaller businesses.
   http://www.opt-email.com/articles2.html
   
   *Exclusive:
   EMAIL CAMPAIGNS ARE MOST SUCCESSFUL PROMOTIONS AS HOLIDAYS WRAP UP
   http://www.opt-email.com/articles4.html
   
   
2. "How to Apply Direct Response Methods to Get Results from Your Web Site"
   http://www.opt-email.com/articles3.html
   
   Nick Usborne, "Whom Do You Serve? Customers or Advertisers?" Are the online relationships you create built on the needs of your customers, or driven by the demands of your revenue model?
   http://www.opt-email.com/articles5.html

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